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Analysis of the relationship between the enterprise and the environment in the context of managing the Relational Capital
1
Ph.D. Lodz University of Technology, Department of Management Faculty of Management and Production Engineering Poland
Online publication date: 2018-12-19
Management 2018;22(2):25-41
KEYWORDS
JEL CLASSIFICATION CODES
M210
A13
J53
L14
ABSTRACT
The aim of the paper is to present how important is the management of relational capital and present the results of empirical research constituting a part of a pilot study on relational capital management by Polish enterprises.
They were conducted among managers of 82 enterprises operating in Poland. The research method was the diagnostic survey method (technique of the distributed questionnaire).
The findings of the conducted research indicate that the surveyed companies establish numerous relationships with various groups of stakeholders. These relationships are characterised by different frequencies and varying degrees of significance from the point of view of development of the surveyed companies. The relationships are established in an intentional manner as well as a result of exploiting emerging opportunities. RC management, however, is not a strong point of the surveyed companies.
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| ISSN: | 1429-9321 (1997-2019) |
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