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SCIENCE ARTICLE
Changing Energy Suppliers of Residential Consumers: The Case of Poland
1
FACULTY OF MANAGEMENT, Wroclaw University of Science and Technology , Poland
2
Faculty of Management, Country General Tadeusz Kosciuszko Military University of Land Forces, Wroclaw, Poland,, Poland
Submission date: 2024-03-08
Final revision date: 2024-07-25
Acceptance date: 2024-11-23
Online publication date: 2025-01-10
Publication date: 2025-01-13
Corresponding author
Agnieszka Parkitna
FACULTY OF MANAGEMENT, Wroclaw University of Science and Technology , 27 wybrzeże Stanisława Wyspiańskiego st., 50-370, Wrocław, Poland
FACULTY OF MANAGEMENT, Wroclaw University of Science and Technology , 27 wybrzeże Stanisława Wyspiańskiego st., 50-370, Wrocław, Poland
Management 2024;28(2):271-300
KEYWORDS
barriers for changepreferences for changeindividual energy behaviouralchangesindividual consumersenergy market
JEL CLASSIFICATION CODES
D04
D11
D16
D12
D18
L69
P49
Q41
Q48
TOPICS
Economics of sustainable developmentEnvironmental economicsEnvironmental managementBusiness economics, controlling
ABSTRACT
During the Russian-Ukrainian conflict, energy prices are rising. Such a situation would suggest high customer turnover, especially since the environment has a strong influence on population behaviour at the individual level. The purpose of this paper is to model the barriers and preferences of individual customers in switching energy suppliers according to the level of satisfaction in a dynamically changing environment. We statistically designed the study using Eta index calculations, test: KruskalWallis, post hoc Dunn’s test with Bonferroni correction. Two models were obtained: barriers and preferences for changing energy retailers among residential customers, depending on the level of satisfaction in a dynamically changing environment. We demonstrated the relationship between barriers to switching energy vendors and customer satisfaction levels. We investigated whether the level of satisfaction influences energy seller switching preferences among customers. We demonstrated the relationship between barriers to switching energy vendors and individual customer preferences and satisfaction levels
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| eISSN: | 2299-193X |
| ISSN: | 1429-9321 (1997-2019) |
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