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Corporate social responsibility level – theoretical approach
1
Wrocław University of Economics
Online publication date: 2014-06-27
Management 2014;18(1):34-42
KEYWORDS
ABSTRACT
The paper presents a theoretical method for assessing the level of corporate social responsibility (CSR) using original concept of CSR continuum model (CSR CM). The CSR CM constitutes from two main parameters: the institutional level of CSR and the CSR area. Theoretical background for the institutional levels is the CMM concept. The identified areas of the CSR CM consist of such as: employees, customers, suppliers, local community and natural environment.
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European Commission (2011), Communication form the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions, A renewed EU strategy 2011-14 for Corporate Social Responsibility, 25.10.2011 COM (2011) 681 final, Brussels.
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| eISSN: | 2299-193X |
| ISSN: | 1429-9321 (1997-2019) |
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