The article contains the results of a survey conducted among 259 companies in Greater Poland from 1000 of those entities which had received the questionnaire using a random-proportional selection. This paper’s structure consists of three parts theoretical one and two which characterize empirical work. The first part interprets the future market assessment regarding the growth of innovations in companies. The second part includes an analysis of innovative actions in the near future (as indicated by enterprise representatives) in the development of competitive advantages and their perceived importance. Both cognitive and applicative conclusions are present in the summary.
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