SCIENCE ARTICLE
On the way to understand responsible business - CSV and ESG concepts from employees' perspective
More details
Hide details
1
Department of Commerce and Marketing, Poznan University of Economics and Business, Poland
2
Department of International Competitiveness, Poznan University of Economics and Business, Poland
These authors had equal contribution to this work
Submission date: 2024-07-28
Final revision date: 2025-01-05
Acceptance date: 2025-01-13
Online publication date: 2025-01-30
Publication date: 2025-02-03
Corresponding author
Joanna Lemańczyk
Department of Commerce and Marketing, Poznan University of Economics and Business, Poland
Management 2024;28(2):444-476
KEYWORDS
JEL CLASSIFICATION CODES
TOPICS
ABSTRACT
The main aim of this article is to explore how employees are aware of and perceive companies' commitment to environmental and social issues through the concepts of Creating Shared Value (CSV) and Environmental, Social, and Governance (ESG). The authors begin with a critical review of the theoretical background of Corporate Social Responsibility (CSR). Then, they highlight and compare a shift towards the more profit-oriented CSV and ESG concepts. Additionally, the authors examine generational attitudes toward corporate sustainability, focusing primarily on employees' perspectives. The second part of the article presents empirical findings based on qualitative research using focus group interviews. This section clarifies the extent to which employees understand sustainable development. Surprisingly, despite investors' heightened interest in CSV and ESG, employees need to become more familiar with these concepts, being more acquainted with CSR. Moreover, while the literature emphasizes the importance of environmental and social concerns to employees, the results reveal a general skepticism toward businesses claiming social responsibility, particularly when such claims lack concrete evidence. The study also finds that employees prioritize financial factors over sustainable development when making job decisions. This work contributes to the research on sustainable development in the context of human resources.
ACKNOWLEDGEMENTS
Supported by funds granted by the Minister of Science of the Republic of Poland under the „Regional Initiative for Excellence” Programme for the implementation of the project “The Poznań University of Economics and Business for Economy 5.0: Regional Initiative – Global Effects (RIGE)”.
REFERENCES (81)
1.
Albinger, H.S. & Freeman, S.J. (2000). Corporate social performance and attractiveness as an employer to different job seeking populations. Journal of Business Ethics, 28(3), 243-253.
https://doi.org/10.1023/A:1006....
2.
Alonso‐Almeida, M. D. M., & Llach, J. (2019). Socially responsible companies: Are they the best workplace for millennials? A cross‐national analysis. Corporate Social Responsibility and Environmental Management, 26(1), 238–247.
https://doi.org/10.1002/csr.16....
4.
Aslaksen, H. M., Hildebrandt, C., & Johnsen, H. Chr. G. (2021). The longterm transformation of the concept of CSR: Towards a more comprehensive emphasis on sustainability. International Journal of Corporate Social Responsibility, 6(1), 11.
https://doi.org/10.1186/s40991....
5.
Awale, R., & Rowlinson, S. (2014). A conceptual framework for achieving firm competitiveness in construction: A 'Creating Shared Value' (CSV) concept. In A. Raiden, & E. Aboagye-Nimo (Eds.), Proceedings 30th Annual Association of Researchers in Construction Management Conference, ARCOM 2014 (pp. 1285-1294)
6.
Bachnik, K. (Ed.). (2022). Corporate social responsibility and sustainability: From values to impact. New York: Routledge, Taylor & Francis Group.
7.
Balluchi, F., Lazzini, A., & Torelli, R. (2020). CSR and Greenwashing: A Matter of Perception in the Search of Legitimacy. In M. Del Baldo, J. Dillard, M.-G. Baldarelli, & M. Ciambotti (Eds.), Accounting, Accountability and Society (pp. 151–166). Cham: Springer International Publishing.
https://doi.org/10.1007/978-3-....
8.
Baumann-Pauly, D., Wickert, C., Spence, L. J., & Scherer, A. G. (2013). Organizing Corporate Social Responsibility in Small and Large Firms: Size Matters. Journal of Business Ethics, 115(4), 693–705.
https://doi.org/10.1007/s10551....
9.
Bhattacharya, A., Good, V., & Sardashti, H. (2020). Doing good when times are bad: The impact of CSR on brands during recessions. European Journal of Marketing, 54(9), 2049–2077.
https://doi.org/10.1108/EJM-01....
10.
Bhattacharyya, S. S. (2020). Explicating firm international corporate social responsibility initiatives. Review of International Business and Strategy, 30(4), 515–536.
https://doi.org/10.1108/RIBS-0....
11.
Bhattacherjee, A. (2012). Social science research: Principles, methods, and practices. Tampa: University of South Florida.
https://digitalcommons.usf.edu... (12.04.2023 - access date)
12.
Botchway, G. O., & Bradley, O. J. (2023). The diffusion of the sustainable development goals (SDGs): An examination of preparer perceptions. Sustainability Accounting, Management and Policy Journal, 14(2), 289–312.
https://doi.org/10.1108/SAMPJ-....
13.
Brunton, M., Eweje, G., & Taskin, N. (2017). Communicating Corporate Social Responsibility to Internal Stakeholders: Walking the Walk or Just Talking the Talk? Business Strategy and the Environment, 26(1), 31–48.
https://doi.org/10.1002/bse.18....
14.
Cahill, T. F., & Sedrak, M. (2012). Leading a multigenerational workforce: Strategies for attracting and retaining millennials. Frontiers of Health Services Management, 29(1), 3–15.
https://doi.org/10.1097/01974 520-201207000-00002.
15.
Carroll, A. B. (1979). A Three-Dimensional Conceptual Model of Corporate Performance. The Academy of Management Review, 4(4), 497.
https://doi.org/10.2307/257850.
16.
Chalmeta, R., & Palomero, S. (2011). Methodological proposal for sustainability management by means of the Balanced Scorecard. Journal of the Operational Research Society, 62(7), 1344–1356.
https://doi.org/10.1057/jors.2....
17.
Crane, A., Palazzo, G., Spence, L. J., & Matten, D. (2014). Contesting the Value of “Creating Shared Value”. California Management Review, 56(2), 130–153.
https://doi.org/10.1525/cmr.20....
18.
Bradley, B. (2021). ESG Investing For Dummies. New Jersey: John Wiley & Sons.
19.
De Jong, M. D. T., Huluba, G., & Beldad, A. D. (2020). Different Shades of Greenwashing: Consumers’ Reactions to Environmental Lies, Half Lies, and Organizations Taking Credit for Following Legal Obligations. Journal of Business and Technical Communication, 34(1), 38–76.
https://doi.org/10.1177/105065....
20.
Deloitte (2023). Gen Z and Millennial Survey. Retrieved from
https://www. deloitte.com/global/en/issues/work/content/genzmillennialsurvey.html (29.08.2023 – access date)
21.
Directive (EU) 2022/2464 of the European Parliament and of the Council of 14 December 2022 amending Regulation (EU) No 537/2014, Directive 2004/109/EC, Directive 2006/43/EC and Directive 2013/34/EU, as regards corporate sustainability reporting (Text with EEA relevance), Rederived form:
https://eur-lex.europa.eu/lega... (14.06.2024 – access date)
22.
Dolecińska, J., Kołodziejczyk, H. (2016). Motywowanie pokoleń–teoria a praktyka. Marketing i Rynek, 3, 103-113.
23.
Domańska - Szaruga, B. (2011). Rola czynników ESG w budowaniu wartości przedsiębiorstwa. Współczesne Zarządzanie, 4, 141-151.
24.
Drucker P.F. (1994). Praktyka zarządzania, Kraków: Czytelnik.
25.
Etezady, A., Shaw, F. A., Mokhtarian, P. L., & Circella, G. (2021). What drives the gap? Applying the Blinder–Oaxaca decomposition method to examine generational differences in transportation-related attitudes. Transportation, 48(2), 857–883.
https://doi.org/10.1007/s11116....
26.
Fatima, T., & Elbanna, S. (2023). Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework. Journal of Business Ethics, 183(1), 105–121.
https://doi.org/10.1007/s10551....
27.
Florez-Jimenez, M. P., Lleo, A., Ruiz-Palomino, P., & Muñoz-Villamizar, A. F. (2025). Corporate sustainability, organizational resilience, and corporate purpose: A review of the academic traditions connecting them. Review of Managerial Science, 19(1), 67–104.
https://doi.org/10.1007/s11846....
28.
Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B. L., & De Colle, S. (2010). Stakeholder theory: The state of the art. Cambridge: Cambridge University Press.
https://doi.org/10.1017/CBO978....
29.
Friedman, M. (2007). The Social Responsibility of Business Is to Increase Its Profits. In W. C. Zimmerli, M. Holzinger, & K. Richter (Eds.), Corporate Ethics and Corporate Governance (pp. 173–178). Springer Berlin Heidelberg.
https://doi.org/10.1007/978-3-....
30.
Grzesiak, M., (01.11.2014). 21 różnic pokoleniowych miedzy baby boomers, X i Y. Na temat. Retrieved from:
http://mateuszgrzesiak.natemat. pl/122459,21-roznic-pokoleniowych-miedzy-baby-boomers-x-i-y.
31.
Inderst, G., & Stewart, F. (2018). Incorporating Environmental, Social And Governance (ESG) Factors Into Fixed Income Investment. Washington, DC: The World Bank Group.
https://doi.org/10.1596/29693.
32.
Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value. Harvard Business Review, 89(1), 2-17.
33.
Garczarek-Bąk, U., Kubaszewska, K., & Lemańczyk, J. (2024). Unraveling business ethics: Unethical practices within the context of corporate social responsibility. Scientific Papers of Silesian University of Technology Organization and Management Series, 192(2024).
https://doi.org/10.29119/1641-....
34.
Garriga, E., & Melé, D. (2004). Corporate Social Responsibility Theories: Mapping the Territory. Journal of Business Ethics, 53(1/2), 51–71.
https://doi.org/10.1023/B:BUSI....
35.
Ginder, W., & Byun, S.-E. (2022). To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers. Journal of Retailing and Consumer Services, 65, 102875.
https://doi.org/10.1016/j.jret....
36.
Gray, S. G., Raimi, K. T., Wilson, R., & Árvai, J. (2019). Will Millennials save the world? The effect of age and generational differences on environmental concern. Journal of Environmental Management, 242, 394–402.
https://doi.org/10.1016/j.jenv....
37.
European Union. (2023). Green Claims Directive, proposal for a Directive of the European Parliament And Of The Council on substantiation and communication of explicit environmental claims. Retrieved from:
https://eur-lex.europa.eu/lega... TXT/?uri=CELEX:52023PC0166 (14.06.2024 – access date)
38.
European Union. (19.01.2001). Green Paper Promoting European Framework for Corporate Social Responsibility. Commission of the European Communities. Brussels. Retrieved from:
https://ec.europa.eu/commissio...
39.
Greening, D. W., & Turban, D. B. (2000). Corporate Social Performance As a Competitive Advantage in Attracting a Quality Workforce. Business & Society, 39(3), 254–280.
https://doi.org/10.1177/000765....
40.
Grzegorczyk, W. (2021). Zastosowanie koncepcji CSR i CSV w działaniach marketingowych przedsiębiorstwa. Marketing i Rynek, 2021(11), 3–13.
https://doi.org/10.33226/1231-....
41.
Hayat, U., & Orsagh, M. (2015). Environmental, Social, And Governance Issues In Investing. A Guide for Investment Professionals. London: CFA Institute Iglesias, O., Markovic, S., Bagherzadeh, M., & Singh, J. J. (2020). Cocreation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty. Journal of Business Ethics, 163(1), 151–166.
https://doi.org/10.1007/s10551....
42.
Inderst, G., & Stewart, F. (2018). Incorporating Environmental, Social And Governance (ESG) Factors Into Fixed Income Investment. Washington, DC: The World Bank Group. Retrieved from
https://hdl.handle.net/10986/2... (05.05.2023 - access date)
44.
Januszkiewicz, K. (2012). Zachowania ludzi w organizacji. Uwarunkowania i kierunki ewolucji. Łódź: Wydawnictwo Uniwersytetu Łódzkiego.
45.
Jimenez, D., Franco, I. B., & Smith, T. (2021). A Review of Corporate Purpose: An Approach to Actioning the Sustainable Development Goals (SDGs). Sustainability, 13(7), 3899.
https://doi.org/10.3390/su1307....
46.
Kaźmierczak, M. (2022). A literature review on the difference between CSR and ESG. Scientific Papers of Silesian University of Technology. Organization and Management Series, 2022(162), 275–289.
https://doi.org/10.29119/1641-....
47.
Kowalczyk, R., & Kucharska, W. (2020). Corporate social responsibility practices incomes and outcomes: Stakeholders’ pressure, culture, employee commitment, corporate reputation, and brand performance.A Polish–German cross‐country study. Corporate Social Responsibility and Environmental Management, 27(2), 595–615.
https://doi.org/10.1002/csr.18....
48.
Latapí Agudelo, M. A., Jóhannsdóttir, L., & Davídsdóttir, B. (2019). A literature review of the history and evolution of corporate social responsibility. International Journal of Corporate Social Responsibility, 4(1), 1.
https://doi.org/10.1186/s40991....
49.
Lee, K.-H., & Shin, D. (2010). Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention. Public Relations Review, 36(2), 193–195.
https://doi.org/10.1016/j.pubr....
50.
Lee, S., Lee, W. J., & Yoo, K.-H. (2020). Millennial ride-share passengers’ pro-sustainable behaviors: Norm activation perspective. Asia PacificJournal of Tourism Research, 25(1), 15–26.
https://doi.org/10.1080/109416....
51.
Lemańczyk, J. (2023). CSV Revolution or Evolution of the CSR Concept. Scientific Papers of Silesian University of Technology. Organization and Management Series, 2023(173), 419–431.
https://doi.org/10.29119/1641-....
52.
Lu, J., Liang, M., Zhang, C., Rong, D., Guan, H., Mazeikaite, K., & Streimikis, J. (2021). Assessment of corporate social responsibility by addressing sustainable development goals. Corporate Social Responsibility and Environmental Management, 28(2), 686–703.
https://doi.org/10.1002/csr.20....
53.
Magbool, M. A. H. B., Amran, A., Nejati, M., & Jayaraman, K. (2016). Corporate sustainable business practices and talent attraction. Sustainability Accounting, Management and Policy Journal, 7(4), 539–559.
https://doi.org/10.1108/SAMPJ-....
54.
Maon, F., Lindgreen, A., & Swaen, V. (2009). Designing and Implementing Corporate Social Responsibility: An Integrative Framework Grounded in Theory and Practice. Journal of Business Ethics, 87(S1), 71–89.
https://doi.org/10.1007/s10551....
55.
Matten, D., & Moon, J. (2020). Reflections on the 2018 Decade Award: The Meaning and Dynamics of Corporate Social Responsibility. Academy of Management Review, 45(1), 7–28.
https://doi.org/10.5465/amr.20....
57.
Mehahad, M. S., & Bounar, A. (2020). Phosphate mining, corporate social responsibility and community development in the Gantour Basin, Morocco. The Extractive Industries and Society, 7(1), 170–180.
https://doi.org/10.1016/j.exis....
58.
Modi, D., & Zhao, L. (2021). Social media analysis of consumer opinion on apparel supply chain transparency. Journal of Fashion Marketing and Management: An International Journal, 25(3), 465–481.
https://doi.org/10.1108/JFMM-0....
59.
Nguyen, H.T., & Le, P.L. (2022). The Impact Of Creating Shared Value On Purchase Intention And Recommendation Intention: A Study In Vietnam. Dalat University Journal of Science, 26–41.
https://doi.org/10.37569/Dalat...).
61.
Olejnik, I. (Ed.). (2021). Qualitative and quantitative methods in sustainable development (1st ed.). Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu.
https://doi.org/10.18559/978-8....
62.
Pellegrini, C., Rizzi, F., & Frey, M. (2018). The role of sustainable human resource practices in influencing employee behavior for corporate sustainability. Business Strategy and the Environment, 27(8), 1221–1232.
https://doi.org/10.1002/bse.20....
63.
Pope, S., & Wæraas, A. (2016). CSR-Washing is Rare: A Conceptual Framework, Literature Review, and Critique. Journal of Business Ethics, 137(1), 173–193.
https://doi.org/10.1007/s10551....
64.
Potocki, T. (2015). Corporate Social Responsibility in Poland: From Theory to Practice. In S. O. Idowu, R. Schmidpeter, & M. S. Fifka (Eds.), Corporate Social Responsibility in Europe (pp. 245–269). Springer International Publishing.
https://doi.org/10.1007/978-3-....
66.
Ramus, C. A., & Steger, U. (2000). The Roles Of Supervisory Support Behaviors And Environmental Policy In Employee ‘Ecoinitiatives’ At Leading-Edge European Companies. Academy of Management Journal, 43(4), 605–626.
https://doi.org/10.2307/155635....
67.
Randstad (2021). Employer brand research 2021 global report. In a world of change some constants remain. Human forward. Retrieved from
https://workforceinsights.rand... (12.08.2023 - access date)
68.
Regulation (EU) 2019/2088 of The European Parliament And Of The Council of 27 November 2019 on sustainability‐related disclosures in the financial services sector.
69.
Resolution 10/2023 of the Committee on Ethics in Human Research at UEP of 26 May 2023 on the application of Dr. Robert Romanowski, Prof. UEP.
70.
Rogall, H. (2010). Ekonomia zrównoważonego rozwoju: Teoria i praktyka. Poznań: Zysk i S-ka Wydawnictwo.
71.
Rószkiewicz, M., Mazurek-Łopacińska, K., & Sagna, A. (2021). Dobór próby we współczesnych badaniach marketingowych. Podejścia ilościowe, jakościowe i mieszane. Szczecin: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego.
72.
Sánchez-Hernández, M. I., González-López, Ó. R., Buenadicha-Mateos, M., & Tato-Jiménez, J. L. (2019). Work-Life Balance in Great Companies and Pending Issues for Engaging New Generations at Work. International Journal of Environmental Research and Public Health, 16(24), 5122.
https://doi.org/10.3390/ijerph....
73.
Sharma, V., Poulose, J., Mohanta, S., & Elizabeth Antony, L. (2018). Influence of the dimensions of CSR activities on consumer purchase intention. Innovative Marketing, 14(1), 23–32.
https://doi.org/10.21511/im.14....
74.
Sławecki, B. (2018). Paradigms in Qualitative Research. In M. Ciesielska & D. Jemielniak (Eds.), Qualitative Methodologies in Organization Studies (pp. 7–26). Springer International Publishing.
https://doi.org/10.1007/978-3-....
75.
Steers, R. M., Mowday, R. T., & Shapiro, D. L. (2004). Introduction to Special Topic Forum: The Future of Work Motivation Theory. The Academy of Management Review, 29(3), 379.
https://doi.org/10.2307/201590....
76.
Twenge, J. M., Campbell, S. M., Hoffman, B. J., & Lance, C. E. (2010). Generational Differences in Work Values: Leisure and Extrinsic Values Increasing, Social and Intrinsic Values Decreasing. Journal of Management, 36(5), 1117–1142.
https://doi.org/10.1177/014920....
77.
Van Tulder, R., & Van Mil, E. (2022). Principles of Sustainable Business: Frameworks for Corporate Action on the SDGs (1st ed.). London: Routledge.
https://doi.org/10.4324/978100....
78.
Votaw, D. (1972). Genius Becomes Rare: A Comment on the Doctrine of Social Responsibility Pt. I. California Management Review, 15(2), 25–31.
https://doi.org/10.2307/411644....
79.
Wehrmeyer, W., Looser, S. U., & Del Baldo, M. (Eds.). (2020). Intrinsic CSR and Competition: Doing well amongst European SMEs (1st ed. 2020). Palgrave Macmillan.
https://doi.org/10.1007/978-3-....
80.
Wójcik, P. (2016). How Creating Shared Value Differs From Corporate Social Responsibility. Journal of Management and Business Administration. Central Europe, 24(2), 32–55.
https://doi.org/10.7206/jmba.c....
81.
Yamane, T., & Kaneko, S. (2021). Is the younger generation a driving force toward achieving the sustainable development goals? Survey experiments. Journal of Cleaner Production, 292, 125932.
https://doi.org/10.1016/j.jcle....