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Servitization as a Concept for Managing the Development of Small and Medium-sized Enterprises
1
Lodz University of Technology, Faculty of Management and Production EngineeringPoland
2
Ph.D. Lodz University of Technology, Faculty of Management and Production Engineering Poland
Online publication date: 2018-12-19
Management 2018;22(2):80-94
KEYWORDS
JEL CLASSIFICATION CODES
L26
L22
O14
ABSTRACT
The aim of the article is to present the key features, stages, advantages and threats of servitization as a concept for managing the development of small and medium-sized enterprises. A literature review and empirical research carried out in the form of a case study of the medium-sized company Mikomax sp. z o.o. from Poland served to achieve the aim of the article. The obtained results indicate a significant role of servitization in the development of the analyzed company. A phased approach to the implementation of this concept has been identified, requiring a number of changes to be made in the management systems of the enterprise. Servitization is a source of strategic, marketing and financial benefits for the company, and the management plans to further develop servitization activities aimed at expanding its market offer and building a sustainable competitive advantage.
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| eISSN: | 2299-193X |
| ISSN: | 1429-9321 (1997-2019) |
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