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The Impact of Social Media Sites on Developing Consistently among Students to Achieve Responsible Behaviour: A Field Study for Students of Northern Border University
1
Ph.D., Faculty of Economic, Commercial and Management Sciences, University of Batna 1 – Algeria
2
Ph.D., Northern Border University,Saudi Arabia
3
Ph.D., Faculty of Economic, Commercial and Management Sciences, University of M’Hamed BOUGARA Boumerdes, Algeria
Online publication date: 2022-07-14
Management 2022;26(1):36-62
KEYWORDS
JEL CLASSIFICATION CODES
M10
D83
L10
M39
ABSTRACT
The aim of this study was to determine the influence of social media on students’ awareness of responsible behaviour during the COVID-19 pandemic. The field study was carried out with a sample of 726 students from Northern Border University. Data were collected from electronically retrieved questionnaires via various communication channels and analysed using hierarchical linear regression. The study found a relationship between the use of social media sites and awareness among students, affected by age differences. With the emergence of the COVID-19 pandemic, universities face the challenge of ensuring precautionary guidelines to prevent the virus are followed while educating their students, and social media plays a significant role in disseminating this information. Therefore, studying how social media helps develop students’ awareness can contribute to addressing some of the problems faced by decisionmakers in Saudi universities.
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| eISSN: | 2299-193X |
| ISSN: | 1429-9321 (1997-2019) |
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