Marketing Department, Faculty of Economics, Finance and Management, University of Szczecin, Poland
These authors had equal contribution to this work
Submission date: 2024-11-06
Final revision date: 2025-01-06
Acceptance date: 2025-03-12
Online publication date: 2025-04-04
Publication date: 2025-04-17
Corresponding author
Monika Spychalska-Wojtkiewicz
Marketing Department, Faculty of Economics, Finance and Management, University of Szczecin, Cukrowa 8, 71-004, Szczecin, Poland
Research background and purpose: This study shows the paradoxical impact of technology on contemporary social interactions and communication patterns. Although technological innovations are often praised for their potential to foster connectivity, research suggests that they may inadvertently contribute to social isolation.
Design/methodology/approach: Data were collected from creative-sector students using a structured CAPI questionnaire.
Findings: The discourse highlights several critical phenomena, such as the deterioration of interpersonal skills, particularly among younger demographics, attributed to excessive engagement with mobile devices. The emergence of social media has limited the exposure to diverse perspectives. The development of “bubbles” reinforces pre-existing beliefs and marginalizes dissenting viewpoints. The complexities involved in crossing these digital enclaves mitigate extreme polarization toward dissenting opinions. Growing intolerance among young people toward dissenting viewpoints fosters a culture of avoidance rather than constructive engagement.
Research limitations/implications: This study helps understand that the integration of artistic endeavors, particularly digital and public art installations, is a potential remedy to bridge these divides and cultivate meaningful connections. Therefore, this study could be expanded to include more professional groups.
Originality/value: This study shows that interactive art experiences can stimulate dialogue, encourage civic participation, and increase understanding of global issues, such as the SDG.
ACKNOWLEDGEMENTS
Co-financed by the Minister of Science under the “Regional Excellence Initiative”.
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